The Artix portfolio includes Ash Crypto, Bull Theory, Litest, Poorfolio and a growing family of brands. Together these brands generate over 2 billion impressions a year across the internet, covering crypto, stocks, and global finance in real time. These audiences were built over years of bull runs and bear markets.
Post acquisition, each brand will maintain full editorial independence. The voices and takes that built these audiences stay exactly as they are. What changes is what’s behind them: expanding the writing teams, moving coverage to 24/7, and doubling down on research and deep dives to bring more value to the community.
The acquisition comes at a moment when crypto and traditional finance are merging into one market. Stocks are being tokenized, real world assets are moving on chain, and institutions that once dismissed crypto are now building on it.
Meanwhile an entire generation of investors has moved from the terminal to the timeline, and that’s exactly where these brands have spent years building their loyal audience.
Harry, founder of Artix: “When I started Artix, the goal was simple: to cover the markets in a way that actually relates to people. These brands grew much bigger than I thought because the community kept showing up every day. Handing them over was never going to be easy, so it had to be to people who understand this space. Day One knows exactly what these brands mean to the people who follow them, and they’re putting serious resources behind the content and growth. I couldn’t be more bullish about what comes next.”
This acquisition is the first step. Day One Media is building a portfolio of brands, where each one serves its own community, with its own voice, covering its own corner of the market. Some break news in real time, some focus on research and analysis, and some turn the chaos of the markets into memes every trader can relate to. Together they cover finance the way people actually consume it.
Tony Scuderi, Chairman and CEO of Imperii Partners: “What Day One Media is building is exactly what this industry has been missing – a portfolio of authentic, community-driven brands that cover finance the way the next generation actually wants to consume it. Crypto and traditional finance are converging faster than most people realize, and the media landscape needs to reflect that. We are truly excited about where Day One is headed.”
Here’s to the next chapter and continuing the mission to simplify global finance for everyday investors.
BAJ
Founder, Day One Media
Imperii Partners served as advisor on the transaction.